![]() ![]() “Through our transformation journey, we’ve been listening to these customers and have focused our approach on what they want and need. “Victoria’s Secret and PINK are fortunate to have had decades of loyal customers and fans,” said Chris Rupp, Chief Customer Officer for Victoria’s Secret & Co. This new loyalty program offers access to various rewards, member exclusives, digital community features and more, regardless of how they pay, with added benefits for credit cardmembers. Previously, customers would earn perks through the company’s PINK Nation program or by using their Victoria’s Secret Credit Card when they shopped. The VS & PINK Collective is the latest step in VS&Co’s transformation journey as the company aims to create lifelong relationships with customers, while bringing them exciting new opportunities to engage with the brands and one another. to gather feedback and learnings ahead of the program’s full rollout later this year. VS&Co will begin the pilot with 30 percent of current Victoria’s Secret and PINK customers in select states across the U.S. The VS & PINK Collective is the company's first rewards program that allows customers to earn rewards when shopping both brands regardless of payment method, providing a better experience and value for customers. (NYSE: VSCO) today announced it will pilot “The VS & PINK Collective,” its new loyalty program for Victoria’s Secret and PINK customers. 24, 2023 (GLOBE NEWSWIRE) - Victoria’s Secret & Co. Pilot first-ever rewards program with full rollout to all customers planned for later this year ![]()
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